About Us

Plushology™ is the retail division of The RGU Group, a boutique importer and wholesale supplier of souvenir plush and personalized plushies. Our stuffed animals range in price from under $10 to under $20, are all made by hand, and are super soft and expressive! RGU's mission has always been to provide the highest quality premier plush and that mission continues with Plushology™.

All of our products are designed in-house by our talented North Carolina-based team. Since 2001, we've sold over 15,000,000 pieces of City/State plush! These animals didn't sell themselves, of course. Our commitment to customer satisfaction — from 2-day order turnaround to customer-tailored in-house production and our dedication to safety has paved our way. 

No matter the circumstances in which you're considering a Plushology™ gift, rest assured that we are focused and committed to providing the safest and highest quality products possible. We work with our vendors, product testing laboratories, and the Consumer Product Safety Commission directly to ensure we remain compliant with CPSIA and ASTM F963 to meet and exceed CPSC product safety regulations. Though we promote our items as being safe for ages 3+, all of our products are lab recommended as being safe for all ages.

We have a social obligation to you, our customer. We design our products from the ground up and we do this with safety and lovability in mind. If we design a product and it does not meet or exceed our high standards for safety, quality, and fun, we do not make or sell the prospective product. Should you like to see safety certificates for any item, please don't hesitate to enquire via our contact page.

Happy shopping! Please let us know if we can help you with anything at all.